In my last post I wrote about how utilizing social networks like meetup.com, twitter.com, and facebook.com is a necessity not only for sales and brand awareness but also for valuable links that can boost your website rankings. I discussed in an earlier post how meetup.com was a valuable tool because I can target an audience who specifically is interested in my travel products by creating a local community of backpackers. Now what I’d like to do is combine these two tools by creating my own social networking site!
There are two important parts of getting visitors on my website: Having them stay there for a period of time and repeat visits. By offering tools on my website like a social networking site, I can guarantee these two important aspects of brand exposure and awareness. There are many different sites out there that will allow you to create your own social network. Here are a few:
http://www.socialengine.net (free, updgrades cost money but are relatively cheap. Fully customizable but difficult to use if you’re not computer savy)